Little League baseball gets a big league look.
As the father of three boys, I’ve been lucky enough to coach Little League baseball in our hometown for more than a few seasons. So when the league was looking for a volunteer to freshen up its logo as part of a broader effort to increase participation, we were excited to step up to the plate. (That’s right, I went there).
Our objective was straightforward — to develop a new logo that players would think is cool and be excited to wear, and a flexible system that the league could use across a variety of applications (i.e., signage, uniforms, website, etc.). We had a ton of fun developing a wide range of ideas and ultimately landed on a mascot we call “Baller” (because he is) that pays homage to the town’s colonial heritage in true minor-league baseball style. We had a great time, and we’re excited that the community thought it was a home run. (Sorry, just couldn’t resist.)
“I get to watch our work turn double plays and slide into home.”
It is becoming more rare these days to walk or drive by a piece of work you’ve done. It’s not often you are able to walk up to, touch and interact with something you helped create. Everything and everyone lives online. Honestly, it’s a real bummer. So when you do get to have a visceral experience with a piece of your work, it feels even more satisfying. I get to watch our work turn double plays and slide into home. It comes home covered in dirt and heads back out again clean and ready for the next game. Our work is worn with pride. With joy. And by my own sons. That is about as good as it gets.
